Flyer for Vermont Clean Cities Coalition

Free Ben and Jerry’s out of a Tesla!

Got your attention, didn’t I? Well this flyer was specifically designed to attract attention from the students at the University of Vermont to attend the Drive Electric Week event. My goal for this flyer was to maintain the similar structure of the previous year’s flyer, but introduce a different color scheme. I eventually decided on using the color combination of the Drive Electric Vermont logo, which you can see in the lower right hand corner. I thought the colors had great chemistry and were a nice touch to the flyer. Additionally, I made sure to bring focus to the most important information; the date, time, and location of the event. Of course, the biggest eye catcher for any student was the Ben and Jerry’s ice cream tagline.

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